Zero to One: Notes on Startups, or How to Build the Future is a book by entrepreneur and investor Peter Thiel, co-authored with Blake Masters. It offers unconventional insights into entrepreneurship, technology, and innovation. Thiel challenges readers to think beyond incremental progress ("going from 1 to n") and instead focus on creating entirely new solutions ("going from 0 to 1").
He emphasizes the importance of building monopolies through unique products or services, rather than competing in crowded markets. The book also explores the value of contrarian thinking, the necessity of bold planning, and the critical role of sales alongside product development.
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